Rewards · Campaigns · Retention
Headline rewards that grew entrants by 42%
Turned the top prize each month into a headline campaign (a Tesla, a year's salary for walking, a trip around the world), keeping Sweat Wallet in the spotlight and growing monthly entrants by 42%.
- +42%
- Monthly entrants
- 270K+
- Entries for a single draw
- 1,693
- Prize draws run
Context
Sweat Wallet rewards were unlocked by staking SWEAT in Grow Jars, the Sweat Wallet staking product. Everyday prizes such as gift cards and tech kept people coming back, but they rarely made headlines.
The challenge
Keep rewards in the spotlight month after month, give people a reason to stake and stay, and prove winners were real in a market full of scepticism.
What I did
I turned the top prize each month into its own named campaign. Each one had a launch post, a how-to-enter guide, social and in-app promotion, and a countdown to the draw.
Trust was built into every step. Winners were drawn live on stream, payments were published on-chain, and headline winners shared photos, video and interviews, which gave us stories to tell for months afterwards.
Entry was tied to Grow Jar staking, so the excitement of a big draw also built long-term use of the product. To pay winners quickly and reliably, I built a custom multisender.
A headline campaign every month
The campaigns I ran between January and August 2023. Each one gave the whole team something big to talk about: launch, entry push, live draw, then the winner's story. Hover a campaign to meet its winner.
The Odesa handover ↺01
Tesla · Jan 2023
At the time, our biggest prize draw ever. Hundreds of thousands entered and the winner was drawn live. The winner was in Odesa, so we filmed the handover to prove it was real.
Meet the winner ↺02
Chief Walking Officer · Apr 2023
A year's salary ($2,000 a month) just for walking 5,000 steps a day. 270,000+ entries, a livestreamed draw and on-chain proof of payment.
Meet the winner ↺03
Sweat Wanderer · May 2023
A month seeing the seven wonders of the world for two, with flights, hotels, tours and $2,000 spending money.
04
Sweat Genie · Jun 2023
Three wishes worth 25,000 USDT in total, with the winner's story told afterwards on our channels.
05
Tesla Model Y · Jul 2023
A second Tesla, worth around $50,000, open to anyone with 10 SWEAT in Grow Jars and drawn on a livestream.
Meet the winner ↺06
Sweat Sightseer · Aug 2023
Two years of holidays. 144,000+ entries, one winner drawn at random, with on-chain proof published afterwards.
Why it worked
Each campaign was a story with a beginning, a middle and an end, which meant a steady stream of high-profile activity rather than one-off spikes. Launch posts, how-to guides, countdowns, live draws, winner interviews and videos kept social, community and press busy all month.
Transparency did the heavy lifting. Livestreamed draws, on-chain payment proof and real winners telling their own stories built trust in a market where people expect to be let down.
Results
Monthly prize-draw entrants grew 42% between February and June 2023, from 222K to 316K. Single headline draws attracted 270,000+ entries for Chief Walking Officer and 144,000+ for Sweat Sightseer.
1.8B SWEAT is staked in Grow Jars, and 1,693 prize draws have run since launch.
Rewards work when people believe in them. Big prizes get attention, but live draws, on-chain proof and real winners' stories earn trust.
See it live
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